Rwanda has partnered with the Paris Saint Germain to boost her tourism sector. According to Rwanda Development Board (RDB), this partnership will help showcase Rwanda’s outstanding beauty, unique culture and its exceptional locally made products both within the PSG fans and globally. The 3-year deal will be of great benefit the fact that the ‘Visit Rwanda’ branding will be displayed on the sleeves of PSG women’s team, on the back of their training kits and the stadiums Parc des Princes. In the long run, this will also open doors for more business partnerships from France and the world at large. On the other hand, the tea and coffee that will be served in the stadium will be Rwandan sourced. Currently, about 142000 Rwandans are directly employed in the tourism sector compared to about 90000 in 2017. In 2018 alone, over 1.7 million tourists visited Rwanda and the number is expected to increase this year. About $2 billion was earned from investments and with this partnership, more is expected than ever before.
According to PSG chief partnership officer-Marc Armstrong, the partnership will help deepen their engagement with fans in African continent. The RDB Chief Executive Officer-Clare Akamanzi added that the deal is intended to allure more visitors, enhance the country’s export products and create more employment opportunities for the Rwandan nationals. The PSG team players and former players will pay a visit to Rwanda and their experiences will then be shared via the PSG digital platforms and PSG will arrange training programs for the Rwandan coaches and young footballers. This partnership comes second after the Arsenal deal that in a short period has had positive impact towards Rwanda’s tourism sector.
The Paris Saint Germain also popular as the Paris Saint Germain Football Club is a French professional football club in Paris. It was established in 1970 and compared to most of the football clubs, PSG is a young club. In just a short period of time, the Paris Saint Germain Football Club has been successful, registering a win Ligue 1 titles, league cups and French cups. They are one of only two French sides to win the European trophy. For a long period of time, Paris never had a football club that belonged to the elites until 1970 when Paris Saint Germain was founded.
Rwanda is situated in East Central Africa and it is a famous home to endangered mountain gorillas. It is comprised of 4 national parks where most of Rwanda safaris are conducted and they include Volcanoes National Park in the Northwest-a home to some of the mountain gorillas, golden monkeys, over 200 bird species; Nyungwe Forest National Park where 13 primate species are inhabited including over 500 chimpanzees, Akagera National Park the only savanna national park in Rwanda where you can find a big five African game, Gishwati Mukura National Park a newly founded park in Rwanda where you can visit to have fresh experiences.
The popular safari activities offered to visitors on Rwanda safari include mountain gorilla trekking, golden monkey tracking, game drives, boat cruise, bird watching, guided nature walks, cultural encounters and many others.
