UGANDA FEATURES THE 5TH BEST EXHIBITOR AT THE 2018 ITB BERLIN TOURISM EXPO

With over 800 participants from Africa, Uganda emerged the 5^th best exhibitor in the African category at the ITB Berlin Travel Expo, 2018. This event was conducted in Berlin capital, Germany as away to meet the set target of over 4 million tourists’ arrivals by 2020. The ITB Berlin Expo is incredibly one of the 4 (Four) main international tourism expos and one of the most significant events to Uganda’s tourism industry as Germany the host country features as the 3^rd source market for most of the visitors to Uganda each year.

UGANDA AT BERLIN TOURISM EXPO

Uganda’s participation at this annual expo started from 7^th to 11^th March and it was planned by the Ministry of Tourism, Wildlife and Antiquities as well as the Uganda Tourism Board (UTB) the national tourism marketing agency in Uganda that facilitated by more than 30 tourism business operators and other stakeholders. UTB had estimated that this year’s expo would see Ugandan firms make deals worth 3 billion Uganda shillings in the week long stay in Berlin. This remarkable event draws various tourism actors across all walks of life with an estimate of over 10000 business participants.

ITB Berlin features as the prime business platform for global tourism offers and exhibitor satisfaction stands at more than 90 percent and this is a sign of effective delivery when it comes to business. Uganda’s tourism today, features among the leading foreign exchange earners contributing about 7 billion Uganda shillings to the Gross Domestic Product (GDP). Among many natural wonders exhibited at ITB Berlin tourism expo include wildlife (both the big five game in Africa-Lions, Elephants, buffaloes, leopards and rhinos and many other wildlife species), the rare mountain gorillas, adventure products, cultural safaris and many other Uganda packages that were presented by private tour operators, destination management companies and hoteliers.

About 109000 traders and potential visitors who were looking for business opportunities and inspiration for their next vacation came for this expo. ITB the biggest travel exhibitor in the world was officially opened by Germany Chancellor Dr. Angela Merkel who also sighted the need for tourism sustainability, the challenges of tourism sector overcrowding and the opportunity which tourism provides in fighting prejudices.

In conclusion, a trip to Uganda is remarkably the perfect way for you to refresh your mind with wilderness experiences and removes the prejudices among travelers. For safari holidays in Africa, Uganda should be a must to visit destination in your travel plan.