Whereas
Uganda is credited for its exceptional wildlife and adventure safaris, it has
been sighted that for most safaris in the country, rarely can one find a Chinese
tourist but the largest number comes mainly for business or
because of migration issues. And this is different from what the UN World
Tourism Organization indicates that china has been the prime outbound tourism
market since 2012. In 20016, Chinese outbound travelers hiked to over 135
million spending a whopping $261 billion.
The
Uganda Tourism Board (UTB), the responsible body for marketing Uganda tourist attractions
has set forth a strong marketing campaign to lure most Chinese into the
country. UTB in this struggle hosted the Vice President and the secretary
general of the Guangdong provincial tourism association-Li Jinamo in the strive
to create way forward in Uganda’s attempts to lure Chinese holiday makers to
par take tours in Uganda’s magnificent destinations. China features more than
1.3 billion people while the province of Guangdong has over 100,000,000 people
about thrice Uganda’s population. The Executive Director of UTB appreciated
that China has the largest population of outbound tourists in the entire world.
The
Uganda Tourism Board in an attempt to fulfill the key tourism objective of
boosting the number of international tourists’ par taking tours in Uganda from
1.3 million in 2014 by 50 percent to 1.8 percent in 2016, embarked in engaging
in the China International Tourism Mart (CITM) along with the Guangzhou based
Ugandan consulate. The Ethiopian Airways provided a free Uganda ticket that was
won by Mr. Li Jinamo in the Uganda Night Event. A popularization safari was
then arranged by Uganda Tourism Board to help him discover the real Uganda in
depth. The step towards luring Chinese to Uganda is sighted as positive move in
improving Uganda tour arrivals. Uganda should therefore work towards boosting
linkages and that Uganda and the China governments can work towards commencing
direct flights between Uganda’s Entebbe International Airport and the China’s
province of Guangdong. Currently, there are 4 airline companies that connect
Uganda and China. Mr. Li Jinamo kept on sighting that Uganda still has bad
roads and the language barrier factor which is worth considering. UTB and
Chinese have no direct language connection and it was proposed that it would be
better if the media in Guangdong is invited to write more about the Uganda’s
spectacular tourist attractions that can be viewed by Chinese while on tour in
Uganda. With this engagement sighted some hope of luring more than 2000 Chinese
companies that are members of the association.
Uganda
is undoubtedly a natural wonder! It is credited for its spectacular and rare
mountain gorillas that make up the hugest population out of the total
population in the world.
THE MOUNTAIN GORILLAS |
For interested tourists, Uganda has two incredible areas
for you to realize your dreams and these include Bwindi Impenetrable Forest
National Park and Mgahinga Gorilla National Park in Southwestern part of the
country. These feature 12 habituated gorilla groups that set for tourism and
research. Besides, Uganda also offers refuge to the largest population of
chimpanzees and there several spots where you can track these stunning
creatures in the wild some of which include Kibale Forest National Park which offers
refuge to over 1500 chimpanzees that makes up the 13 distinct primate species
in the park. When it comes to wildlife safaris, Uganda’s remotest protected
areas offers visitors that African wilderness that may not easily be attained
anywhere else in the world. It is credited for the big game including the Cape Buffaloes,
African Elephants, African Lions, Leopards and Rhinos. If you are interested in
thrilling adventures, Uganda still remains as an adventure paradise especially
in the Mighty River Nile where you can engage in Bungee jumping, white water rafting,
Kayaking, Horse riding and many more. It also features unique butterflies,
healing hot springs and spectacular landscape with exceptional flora for you to
catch a glimpse.
The
biggest challenge remains questionable that how will Uganda’s tourist potential
lure the Chinese tourists? Kenya has realized an increase in Chinese tourist
with direct flights between Guangzhou and Nairobi. It is sighted that Chinese
arrivals to Morocco increased to 450 percent while in Tunisia in Tunisia to about
250 percent in the first half of this year due to visa exemptions for Chinese
visitors.
To lure
this, marketing strategies in the sector will differ. Chinese tourists may not
easily be lured through Facebook, Instagram post. Most of the social media
platforms including snapchat, pinterest, WhatsApp, Google may not be accessible
in China. This gives Uganda another task to review her marketing strategy in order
to tap the Chinese market and mainly focus on millennial groups from 16 to 26
years since they are more likely to copy with conservation attempts.
In
conclusion, Uganda has several natural resources that are untapped and this is
requires vigorous marketing to lure several tourists within and across borders to
come and exploit them.