Following the recently concluded ITB Berlin tourism exhibition,Uganda managed to be the fifth best exhibitor among the 10 African countries.This was a great achievement by this East African country and an increase in Uganda Safaris is expected.While in Berlin,Uganda stalled 120sq meters and it was the biggest ever in the recent years.This large space led to more walk-in visitors compared to other countries like Kenya.
Uganda's camp comprised of many tour operators who showcased the artwork of the rare mountain gorillas that the country boosts of.Other things that were showcased include the Uganda Waragi gin,artifacts and images of games and a full time running video playing a documentary of the Uganda tourism story.
All these helped the country to attract people to their showcasing premises.
According to the chief executive officer of Uganda Tourism Board,Stephen Asiimwe,he said that the industry should pull in one direction when it comes to marketing so as to attract more tourists to Uganda.
Uganda is mainly known for having the highest number of the hard-to find mountain gorillas and this has greatly attracted more Uganda Safaris which has increase revenue for the government.These rare primates can also be found in Rwanda which also featured in the top ten during the exhibition.Burundi also performed well but not better than Uganda.
The Chairman of Uganda Tourism Board(UTB),James Tumusiime said that as part of efforts to actualize the sector's full potential,foreign missions need to be fully integrated into the game since the big spenders come for America and Europe.
One of the things that has promoted tourism according to East African Community (EAC) deputy secretary general is the single visa initiative which was also launched in Berlin.Uganda was advised to cash in on her regional stabilizing roles because it gives a lot leadership in the region.
No comments:
Post a Comment
Note: only a member of this blog may post a comment.